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	<title>Comments on: Safeway shares plans for La Playa store expansion</title>
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	<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/</link>
	<description>News, information, photos, videos and history about the Richmond District neighborhood of San Francisco.</description>
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		<title>By: James L</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-4178</link>
		<dc:creator>James L</dc:creator>
		<pubDate>Sun, 07 Mar 2010 06:39:46 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-4178</guid>
		<description>I am an architect and live a half block north of the Safeway on 48th Avenue.

We need an improved Safeway.  The present site is a mess:  too much parking, too little landscaping and too little care provided for it, too many bird spikes, and a building of concrete block and covered windows appropriate to a war zone.

That said, I have several comments regarding the proposed replacement.  First, it is misleading to describe the parking as underground.  Saying the parking is underground implies that the store is at grade.  But, in fact, no part of the proposed store is at grade.  At the store entrance the parking is at grade, the store is, at that point, an entire story above grade.  A grocery store not at grade in a residential neighborhood is not a positive thing.  It doesn&#039;t add to the life of the street.  It is inconvenient for many people, especially the elderly and disabled.  And, for the rest of us, it lacks the immediate accessibility typical of neighborhood stores.

Parking below the store will make it difficult to get back and forth to the store, especially with groceries.  Parking isolated on a separate level from the store will seem to be and will be more dangerous  than parking in front of the store.  Isolated parking is especially undesirable because this Safeway is open 24 hours.  I believe that there is not a single supermarket in San Francisco that is both 1) not at grade, and 2) not on the same level as at least some of its parking.

We need an improved Safeway, not a bigger Safeway.  In my opinion, the bigger the supermarket, the less friendly the environment and the less convenient the shopping.  There is no problem with the size of the current store.  Often there are not enough checkers, not because there are too few registers but because there are too many unattended registers. 

I agree with Paul that the proposed elevations are a post-modern mishmash (not his words).  I hope the architects will take a good look at the beach chalet, which is one of the few buildings in the outer Richmond with a kind of design integrity and dignity, the result of the clear and classical articulation of its parts and a simple balance of the vertical and horizontal elements.  I&#039;ve visited the architect&#039;s web site and have seen that they are responsible for the design of a number of projects that are unified and eloquent.  That&#039;s what we need.

Finally, one of the problems with the present store is the lack of landscape and the pitiful care given to the little vegetation on the site.  It is not evident in the plans and perspective that this will be substantially improved in the new proposal.  It needs to be much better than what is there now.

This is not Walnut Creek.  I don&#039;t believe my neighbors need or want a mega-store on the beach.  And this is not downtown San Francisco.  I don&#039;t think we want a supermarket experiment with the store on the second level and the parking in the dark underneath.

I hope Safeway will consider a store of about the same size as the present store, with both the store and the parking on grade like most other neighborhood Safeways (e.g. the Safeway at 7th and Cabrillo).  I think it should face Fulton or La Playa or both with parking in front of it.  Loading should perhaps be to the north of the store in the middle of the block, with a strip of housing (or landscaping) on Cabrillo.

Good luck with this.  I look forward to future public meetings.</description>
		<content:encoded><![CDATA[<p>I am an architect and live a half block north of the Safeway on 48th Avenue.</p>
<p>We need an improved Safeway.  The present site is a mess:  too much parking, too little landscaping and too little care provided for it, too many bird spikes, and a building of concrete block and covered windows appropriate to a war zone.</p>
<p>That said, I have several comments regarding the proposed replacement.  First, it is misleading to describe the parking as underground.  Saying the parking is underground implies that the store is at grade.  But, in fact, no part of the proposed store is at grade.  At the store entrance the parking is at grade, the store is, at that point, an entire story above grade.  A grocery store not at grade in a residential neighborhood is not a positive thing.  It doesn&#8217;t add to the life of the street.  It is inconvenient for many people, especially the elderly and disabled.  And, for the rest of us, it lacks the immediate accessibility typical of neighborhood stores.</p>
<p>Parking below the store will make it difficult to get back and forth to the store, especially with groceries.  Parking isolated on a separate level from the store will seem to be and will be more dangerous  than parking in front of the store.  Isolated parking is especially undesirable because this Safeway is open 24 hours.  I believe that there is not a single supermarket in San Francisco that is both 1) not at grade, and 2) not on the same level as at least some of its parking.</p>
<p>We need an improved Safeway, not a bigger Safeway.  In my opinion, the bigger the supermarket, the less friendly the environment and the less convenient the shopping.  There is no problem with the size of the current store.  Often there are not enough checkers, not because there are too few registers but because there are too many unattended registers. </p>
<p>I agree with Paul that the proposed elevations are a post-modern mishmash (not his words).  I hope the architects will take a good look at the beach chalet, which is one of the few buildings in the outer Richmond with a kind of design integrity and dignity, the result of the clear and classical articulation of its parts and a simple balance of the vertical and horizontal elements.  I&#8217;ve visited the architect&#8217;s web site and have seen that they are responsible for the design of a number of projects that are unified and eloquent.  That&#8217;s what we need.</p>
<p>Finally, one of the problems with the present store is the lack of landscape and the pitiful care given to the little vegetation on the site.  It is not evident in the plans and perspective that this will be substantially improved in the new proposal.  It needs to be much better than what is there now.</p>
<p>This is not Walnut Creek.  I don&#8217;t believe my neighbors need or want a mega-store on the beach.  And this is not downtown San Francisco.  I don&#8217;t think we want a supermarket experiment with the store on the second level and the parking in the dark underneath.</p>
<p>I hope Safeway will consider a store of about the same size as the present store, with both the store and the parking on grade like most other neighborhood Safeways (e.g. the Safeway at 7th and Cabrillo).  I think it should face Fulton or La Playa or both with parking in front of it.  Loading should perhaps be to the north of the store in the middle of the block, with a strip of housing (or landscaping) on Cabrillo.</p>
<p>Good luck with this.  I look forward to future public meetings.</p>
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		<title>By: Chris</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3134</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Fri, 22 Jan 2010 22:04:40 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3134</guid>
		<description>Great looking plans.  The current store is woefully outdated and tiny (can&#039;t believe that they haven&#039;t had multiple ADA-related lawsuits) and the parking lot is always dirty and depressing. 

The only thing that would make this nicer would be another 20&#039; of height over the whole block, with residential taking up those two stories.</description>
		<content:encoded><![CDATA[<p>Great looking plans.  The current store is woefully outdated and tiny (can&#8217;t believe that they haven&#8217;t had multiple ADA-related lawsuits) and the parking lot is always dirty and depressing. </p>
<p>The only thing that would make this nicer would be another 20&#8242; of height over the whole block, with residential taking up those two stories.</p>
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		<title>By: Jon C</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3116</link>
		<dc:creator>Jon C</dc:creator>
		<pubDate>Fri, 22 Jan 2010 17:05:36 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3116</guid>
		<description>I&#039;ll have to take a peek at the plans when I have the time...I do like that Safeway, and I&#039;m actually kind of glad it may be expanded.  The current one is great, except that the aisles (as well as the space between the endcaps and the registers) are VERY narrow--even the produce section is a bit crowded.  Giving the store a lot more room would definitely be a plus.

My one concern re: loading docks is similar to that of the docks at the Safeway at Fisherman&#039;s Wharf...the docks are in the rear of the building and on North Point Street, and when the trucks back up into the bays they tend to block a full lane of the street.  I&#039;m hoping that the new plans will take that into consideration so they don&#039;t block part of La Playa in the process.

Which reminds me...my wife and I need to go shopping this weekend.  Thanks for the reminder! :-)</description>
		<content:encoded><![CDATA[<p>I&#8217;ll have to take a peek at the plans when I have the time&#8230;I do like that Safeway, and I&#8217;m actually kind of glad it may be expanded.  The current one is great, except that the aisles (as well as the space between the endcaps and the registers) are VERY narrow&#8211;even the produce section is a bit crowded.  Giving the store a lot more room would definitely be a plus.</p>
<p>My one concern re: loading docks is similar to that of the docks at the Safeway at Fisherman&#8217;s Wharf&#8230;the docks are in the rear of the building and on North Point Street, and when the trucks back up into the bays they tend to block a full lane of the street.  I&#8217;m hoping that the new plans will take that into consideration so they don&#8217;t block part of La Playa in the process.</p>
<p>Which reminds me&#8230;my wife and I need to go shopping this weekend.  Thanks for the reminder! <img src='http://richmondsfblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Eric</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3114</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Fri, 22 Jan 2010 16:52:43 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3114</guid>
		<description>CF- Not sure why you think there will be one underground parking entrance.  I count 4 garage entrances on the plans that I&#039;ve seen (2 on La Playa, one on Fulton and one on 48th). I also see 3 elevators to the garage, one set of stairs and an escalator.  No park bums are shown in the plans but I&#039;m sure they&#039;ll show up.  Enjoy Fresh &amp; Easy.</description>
		<content:encoded><![CDATA[<p>CF- Not sure why you think there will be one underground parking entrance.  I count 4 garage entrances on the plans that I&#8217;ve seen (2 on La Playa, one on Fulton and one on 48th). I also see 3 elevators to the garage, one set of stairs and an escalator.  No park bums are shown in the plans but I&#8217;m sure they&#8217;ll show up.  Enjoy Fresh &amp; Easy.</p>
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		<title>By: CF</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3107</link>
		<dc:creator>CF</dc:creator>
		<pubDate>Fri, 22 Jan 2010 13:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3107</guid>
		<description>The customer service at this Safeway is the worst.  The only reason I go there is because you usually park easily.  If this gets turned into a monster store with a single entrance to underground parking, it will be a nightmare to try to go there.  Jut think about all the drunks and bums you encounter whenever you go to this Safeway, and how you always get stuck in a big line at the cash register.  Now imagine trying to get out of an underground parking lot afterwards.  That means you&#039;ll be waiting with your groceries at an elevator too, and waiting to drive out while you try not to get your car smashed up.  Safeway is completely misjudging what people want from this store.</description>
		<content:encoded><![CDATA[<p>The customer service at this Safeway is the worst.  The only reason I go there is because you usually park easily.  If this gets turned into a monster store with a single entrance to underground parking, it will be a nightmare to try to go there.  Jut think about all the drunks and bums you encounter whenever you go to this Safeway, and how you always get stuck in a big line at the cash register.  Now imagine trying to get out of an underground parking lot afterwards.  That means you&#8217;ll be waiting with your groceries at an elevator too, and waiting to drive out while you try not to get your car smashed up.  Safeway is completely misjudging what people want from this store.</p>
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		<title>By: La Playa Safeway coming to Light? &#124; Terranado Blog</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3084</link>
		<dc:creator>La Playa Safeway coming to Light? &#124; Terranado Blog</dc:creator>
		<pubDate>Fri, 22 Jan 2010 05:21:04 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3084</guid>
		<description>[...] Richmond Blog does a great write-up of its expansion. [Richmond Blog] [...]</description>
		<content:encoded><![CDATA[<p>[...] Richmond Blog does a great write-up of its expansion. [Richmond Blog] [...]</p>
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		<title>By: Brooke</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3079</link>
		<dc:creator>Brooke</dc:creator>
		<pubDate>Fri, 22 Jan 2010 04:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3079</guid>
		<description>I think it looks great.  The current site is depressing and the parking lot decrepit.  This would be a fantastic upgrade, much the way the Fulton/Masonic development was.</description>
		<content:encoded><![CDATA[<p>I think it looks great.  The current site is depressing and the parking lot decrepit.  This would be a fantastic upgrade, much the way the Fulton/Masonic development was.</p>
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		<title>By: Alexei</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3076</link>
		<dc:creator>Alexei</dc:creator>
		<pubDate>Fri, 22 Jan 2010 02:51:10 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3076</guid>
		<description>Seems decent to me. Open space is great, but not when it&#039;s a parking lot. A couple of small shops would be nice.</description>
		<content:encoded><![CDATA[<p>Seems decent to me. Open space is great, but not when it&#8217;s a parking lot. A couple of small shops would be nice.</p>
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		<title>By: indoorcamping</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3070</link>
		<dc:creator>indoorcamping</dc:creator>
		<pubDate>Fri, 22 Jan 2010 01:40:22 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3070</guid>
		<description>&quot;Progress&quot; sucks, although inevitable. I&#039;m hoping this is the worst-case scenario and the final building will be scaled down to fit more appropriately into the Outer Richmond/beach town environment. This plan would be appropriate only on Bay to Breakers our Outside Lands concert days, the only time this huge behemoth would be cost-effective.</description>
		<content:encoded><![CDATA[<p>&#8220;Progress&#8221; sucks, although inevitable. I&#8217;m hoping this is the worst-case scenario and the final building will be scaled down to fit more appropriately into the Outer Richmond/beach town environment. This plan would be appropriate only on Bay to Breakers our Outside Lands concert days, the only time this huge behemoth would be cost-effective.</p>
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		<title>By: Eric</title>
		<link>http://richmondsfblog.com/2010/01/20/safeway-shares-plans-for-la-playa-store-expansion/comment-page-1/#comment-3060</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Thu, 21 Jan 2010 21:34:20 +0000</pubDate>
		<guid isPermaLink="false">http://richmondsfblog.com/?p=3705#comment-3060</guid>
		<description>The copy of the plans that I have indicate that only the (relatively) small section of the crowned roof on the SW corner will be 46&#039;.  Maybe this can be reduced,. The rest of the building along La Playa seems max out at 39&#039;.  That is high but so are the OB condos for better or worse. Also, it looks like the above street height of the proposed building at Fulton and 48th is &#039;only&#039; 27&#039; 6&quot; because of the downhill grade of Fulton..  This is bad news for the 5-10 homes on 48th near Fulton that currently have an angled view of the ocean clear of the current store, but think some loss of view is inevitable unfortunately.  A 20-30&#039; minimum set-back from the sidewalk would be nice along with more open areas if that can be achieved.  In any event, a new building should be nicer than the dilapidated version of the store and the sprawling (&amp; often loud) parking lot currently on the site.  

A couple retail stores might not make much money but they should add a little retail spice will be nice in the neighborhood.  The shops near Freddie&#039;s deli are not very impressive and they are about all we&#039;ve got.</description>
		<content:encoded><![CDATA[<p>The copy of the plans that I have indicate that only the (relatively) small section of the crowned roof on the SW corner will be 46&#8242;.  Maybe this can be reduced,. The rest of the building along La Playa seems max out at 39&#8242;.  That is high but so are the OB condos for better or worse. Also, it looks like the above street height of the proposed building at Fulton and 48th is &#8216;only&#8217; 27&#8242; 6&#8243; because of the downhill grade of Fulton..  This is bad news for the 5-10 homes on 48th near Fulton that currently have an angled view of the ocean clear of the current store, but think some loss of view is inevitable unfortunately.  A 20-30&#8242; minimum set-back from the sidewalk would be nice along with more open areas if that can be achieved.  In any event, a new building should be nicer than the dilapidated version of the store and the sprawling (&amp; often loud) parking lot currently on the site.  </p>
<p>A couple retail stores might not make much money but they should add a little retail spice will be nice in the neighborhood.  The shops near Freddie&#8217;s deli are not very impressive and they are about all we&#8217;ve got.</p>
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