More on “Morph”, new Japanese-Thai fusion bistro

SFWeekly got more details on the new bistro that is opening up at 5344 Geary near 18th Avenue (former home of Watami).

The owner, who likes to be called “T” (to spare us butchering his complicated Thai name), is in the final stages of transforming the restaurant into a 49-seat, clubby Thai fusion bistro, serving wine, beer and maybe soju cocktails.

“The concept is ‘morph,’ which means changing,” T says. That means the shortish menu of 10 to 15 items should mutate with the seasons and with customers’ tastes (monthly, more or less). “We want to see how people in the neighborhood are responding,” T says. Think green curry served with salmon, deep-fried rice-paper salmon rolls with wasabi dip, sweet-spicy chicken.

The restaurant is not short on sleek design elements, probably resulting from T’s background in architecture and web design. T is new to the restaurant biz but it sounds like he’s ready to roll with the culinary punches.

Look for Morph to open in the next week or so. In the meantime, you can keep up with Morph and see more photos on their Facebook page. They can also be reached at 742-5093.

UPDATE from EaterSF (3/4/10): According to owner, T.Tan, one of the major holdups is, ironically, the Rosenthal and Steelite plates he is waiting for from Germany and England, respectively: “I’m meticulous about presentation and plating. Everything should look the same when I open as it does when people come back a month or two after opening.”

Sarah B.