Earlier tonight, PETCO representatives got a rough reception from Richmond District residents at a community meeting set up to discuss one of their Unleashed by PETCO stores moving in to the vacant retail space at 5411 Geary.
PETCO currently has two large stores in San Francisco; one of them is in the outer Sunset on Sloat Boulevard. Representatives at the meeting said that many of the shoppers at those stores are from the Richmond District, based on zip code data that is collected at checkout.
PETCO believes there’s a strong market for pet supplies and pet food in the Richmond District, and they are eager to provide a third location to service their west side customers. PETCO estimates that $9 million is spent annually at stores in the Richmond District on pet food, supplies and services. The store they’re proposing to open is one of their Unleashed by PetCo stores, which are typically half the size of their usual superstores. The 5411 Geary location is roughly 5,000 square feet.
In addition to selling pet supplies, Unleashed by PETCO also offers pet services like dog training, pet insurance, pet sitting, vaccinations, and DNA breed testing. Neither live animals nor grooming services are offered at Unleashed locations, which is typical of the larger PETCO stores. There are currently 28 Unleashed stores across California, DC, Maryland, Massachusetts, New York, and Virginia.
The meeting drew about 50 residents to the Richmond District Recreation Center, where it began with Yvette Davis from Berg Davis Public Affairs introducing the project. The firm had been hired to assist PETCO in their community outreach about the new store.
Davis said they had engaged in community outreach to alert residents and merchants about last night’s community meeting and PETCO’s plans to move in, but when pressed by an audience member, she admitted that their outreach only went as far out as a 300 foot radius of the 5411 Geary location (about one square block).
PETCO later clarified via email that they also sent multilingual notices to 250 residents, neighborhood groups, newspapers, local blogs (including this one), and emailed their customers that live in the Richmond.
As we reported earlier today, pet store owners in the Richmond District have organized to block PETCO’s arrival over concerns of unfair competition that would drive them out of business.
Two neighborhood pet store owners were on hand at the meeting – Roy Schmall of Cal’s Pet Supply (California & 22nd) and John Todgya of B&B Pet Supplies (Geary & 12th Avenue).
Several residents spoke up in support of Cal’s Pet Supply, with one woman saying “We like this hometown kind of touch.” Cal’s has been in operation for 25 years and would be just 1/4 mile from the new PETCO.
One man, identified as Bob Starzel, said he and 29 other neighbors invested in Cal’s to keep it afloat after it suffered extensive damage from a construction accident in June 2009. Starzel spoke strongly to the PETCO representatives, telling them that if their store “threatens the continuation of Cal’s Pet Supply, then you will have a very hostile community.”
Another resident was also wary of the large retailer making a move into the neighborhood and its potential threat to the small pet shops. “We know these businesses and we’ll fight very hard to make sure that they’re protected. We’ll dig in if we have to.”
Not everyone at the meeting was opposed to PETCO moving in. Locksmith owner Brian Jones, who runs a shop on Geary Boulevard, said he would like to see the empty storefront filled. 5411 Geary has been vacant for nearly two years since Walgreens closed and moved further up Geary. He believes that the additional shoppers PETCO attracts would be good for all merchants in the neighborhood. “I think it would help my business. I’d like to see something move in there.”
Also at the meeting was a representative from CB Richard Ellis, a firm hired by PetCo to help them find new retail locations. He shared an interesting statistic with the audience – 25% of retail space in the Richmond District is currently vacant. That’s one of the highest among city neighboroods where the average retail vacancy rate is 4%.
The Richmond was at just 5% in the first quarter of 2008, but in the last 3 years, it has soared to 25%. PETCO opponents countered that the statistic actually boosted their argument, because the chain store moving in could mean the demise of several small pet shops. “You’re making our argument – we don’t want more empty space.”
The CB Richard Ellis representative asked the audience what kind of retailer would be suitable to take over the 5,000 square foot space with its sizeable rent? A plucky high school student raised his hand and said he thought an electronics store like Apple would be perfect. That got some applause.
The PETCO representatives also took some heat at the meeting over the company’s history of animal neglect at their San Francisco stores. In 2002, the city filed a lawsuit against PETCO, alleging animal “cruelty and pattern of brazen violations of San Francisco health and safety standards.”
Though the Unleashed by PETCO stores do not sell live animals, B&B Pet Supplies owner John Todgya said many of his customers were opposed to any PETCO moving in because of their poor reputation for animal care. He said he had 3,000 signatures on a petition opposing PETCO, and vowed to collect many more to block their arrival.

The interior of an Unleashed by PetCo store in Hillcrest, CA
Richmond District Supervisor Eric Mar was also at the meeting, and was asked by a resident to share his thoughts on the issues being discussed. Mar said “I am proud of the Richmond District for standing up for their small businesses,” but he did not reveal whether or not he supports PETCO moving in to the neighborhood.
Mar also said he was “sensitive to their fears of the process”, referring to the small business owners at the meeting. He also said that more outreach should be made to be made to the Chinese and Russian speaking residents and merchants in the area.
Last night’s public meeting was one of the first steps in the process for PETCO as they apply to the city for their conditional use permit. Once they file their application, it typically takes two to three months to reach the Planning Commission for final approval at a public hearing. If approved, the Unleashed by PETCO store could open by the end of the summer.
However the residents and small business owners that are opposed to PETCO seem prepared for a long fight. Also of note is a new Pet Food Express that will be opening soon at the corner of California and Presidio. Just ask them about what neighborhood opposition means. They ended up at the California Street location because the retail space they originally wanted on Lombard was never approved due to intense opposition from Marina residents and pet store owners.
KTVU News was also at the meeting and aired a segment on last night’s 10 O’Clock news.
Sarah B.
10:46 pm | Posted under
Business,
Eric Mar,
Pets |
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