Catching up with King Norman
I have fond memories of the King Norman toy store that used to be on Clement Street near 8th Avenue. As a kid, I used to ride my bike a couple of miles to the store to spend my latest earnings or allowance (usually for Legos).
King Norman’s was a mecca for kids; the shelves were jammed with toys all the way to the ceiling.
The store on Clement was just a small part of the King’s empire which included 21 toy stores across Northern California. He also hosted his own children’s television program from 1954 to 1961.
So I was happy to see a story in a Roseville, CA online newspaper about King Norman’s current whereabouts. Known by his legal name of Norman Rosenberg, the King is currently residing in a retirement community there called Eskaton Village.
The article has some interesting background on King Norman, including his stint in the Navy and how his business empire started as a way to sell candy that his uncle was producing. After taking over the Clement Street space to open a stationary and toy store like his father-in-law’s, they quickly discovered that “the toys sold much better than the stationary so the Rosenberg’s began focusing on building up their toy inventory.”
And the rest is history. In January of last year, Rosenberg’s wife, Doris, passed away after a battle with cancer. He recently relocated with his new bride, Gilyn, to Roseville to be close to his son who lives nearby.
Long live the King!
Sarah B.
2:07 pm | Posted under History | 4 comments

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Calling all tree huggers! 
This weekend, Playland-Not-At-The-Beach welcomes historian and local author, James R. Smith who will be talking about the history of “Chutes at the Beach” which later became Playland.