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Photos: Nike commercial shoot stages marathon on Balboa

Posted on by Sarah B.


Photo by Ben L.

Balboa Avenue from 18th to 31st Avenue was closed to traffic on late Monday afternoon for a Nike commercial shoot.

Several hundred extras were on hand for the shoot, which staged a marathon race complete with runners, discarded water cups and cheering fans.

The streets were hosed down on Balboa for the shoot, and traffic was controlled along 25th Avenue by SFPD for portions of the shoot. A black Mercedes SUV was outfitted with a camera rig to shoot the action.

According to a tweet from the San Francisco Film Office, Nike and Park Pictures made donations to the arts department at George Washington High School and to the Planning Association of the Richmond “in consideration of the impact that this project will have on the neighborhood”.

No word yet on when the commercial will air. Do you think you’ll be able to recognize the neighborhood?

Thanks to readers Derek and Ben L. for the photos (see more here).

Sarah B.


Photo by Derek


Photo by Ben L.


Photo by Ben L.


Photo by Ben L.


Photo by Ben L.

12 Comments

  3. The water was recycled??? They were pulling it from the fire hydrant at the corner of 20th and Balboa. Now, if the water in hydrants are recycled, umm OK. However, after they sprayed the street, it became run off.

  4. @Mel. Oh, well whatever. Guess they were fibbing. Anyhow, it’s a drop in the bucket. But yeah I would guess hydrant water is grey.

  5. Unusual image of 22nd with USF right in the background. Manipulated for aesthetic affect, I suppose.

  7. …other than in the initial composition of the photos (nothing was done to alter composition of the photo(s) after they were taken)

  8. How nice that we are all told to conserve water while Nike and their paid propagandists hose down the street with water from a hydrant IN CLEAR VIOLATION OF THE CURRENT REGULATIONS on water usage.

    I hope the PUC acts on this. Anyone who get a notice in from the PUC about fines for excess water usage should get a lawyer and push back. If The City is going to do stupid things like allow someone to make a commercial and waste water in the process by housing down a couple of blocks of San Francisco. Let them pay, the more expensive route, and have Industrial Light and Magic make the street wet using a computer and use that water for some else important.

  9. @Drew – I presume @Ben L used a telephoto lens, which can make distant vistas look different than what we’re used to with our eyes.

    I’m still curious why they chose Balboa; I love our neighborhood, but with all the overhead wires I hardly think of it as photogenic.

  10. @SIERRAJEFF My guess would be because of the BIG OL’ HILL adding to the ‘story’

  11. Pingback: Video: Nike salutes marathon runners in ad filmed on Balboa | Richmond District Blog

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