Last week, The Chronicle profiled Dawn Miller, one of our more fashionable residents an entrepeneurs. This past June, she launched AliceandIsa.com, an online fashion boutique that specializes in local designers.
Miller says “I knew there were some boutiques in the city that focused on local designers, but a lot of times they carry avant-garde stuff. There was really no one place you could go to buy clothing and accessories you could wear every day and that were made in San Francisco.”
The website is named after two fictional women, Alice and Isa, “who encapsulate the range of San Francisco style”. On the site you can shop for apparel, accessories, handbags, jewelry, and more, all from about 25 designers that live or work in San Francisco.
Miller operates the website out of a studio in her Outer Richmond District home where she’s watched site traffic increase from 30 visitors per day to nearly 600. Future plans for the site include adding interior design items and detailed biographies about the designers.
Miller is a mother of three young boys, and gets them involved in the family business too. She also runs a fashion blog, Mom Wore This, where she posts photos of herself in her non-soccer-mom outfits. Taken by her kids, she call the pictures “fun but silly!”. A post from last week features shots of her jumping over a backyard hole in her skirt and heels.
Aside from making money off her venture, Miller also wants her site to make a difference to her local community. “The point of Alice and Isa is to be that place you can go to find something special that’s locally made, so that the money stays within our community and you’re supporting designers who live here.”
Miller also donates 10 percent of sales toward the San Francisco-based environmental organization For the Bayou.
Read the complete profile on SFGate.com and visit her online store at AliceandIsa.com.
Sarah B.
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